How is spring break already right around the corner? No idea, but here we are and for many campgrounds, it signals an early-season boom. With travel budgets on the rise and demand for outdoor adventure stronger than ever, campgrounds that prepare strategically can capture more bookings and boost revenue. Don’t panic, though, here’s our guide to help you survive and thrive during the surge.
Know Your Spring Break Crowd
Spring break isn’t just for college students. Your guests might include:
–Families seeking affordable getaways
–Retirees enjoying early-season getaways before peak summer crowds
–Remote workers blending work and leisure (workcations)
–Outdoor adventurers eager to kick off camping season
Stat Check: In 2024, 81.1 million Americans engaged in camping, including 5.8 million first-time campers, reflecting a broadening interest across demographics. (SGB Media Online)
Helpful Resource: U.S. Travel Association
Optimize Online Booking & Marketing
Make it easy for guests to find and book your park:
–Ensure your website and reservation system are up to date
–Use high-quality photos that showcase spring-ready amenities
–Promote seasonal discounts or bundled packages (e.g., this park’s promotional social post)
–Leverage social media, highlight weather updates, and make sure your park’s GoCampingAmerica profile is operating at maximum value.
Pro Tip: With 56.1% of campers reporting difficulty in finding available campsites in 2024, an efficient online booking system can help maximize occupancy. (The Dyrt)
Helpful Resource: Campground Reservation Platforms Comparison
Enhance Amenities to Meet Camper Expectations
Modern campers seek both comfort and adventure. Ensure your park meets these evolving needs:
–Luxury Glamping: The demand for upscale camping experiences continues to rise, with travelers seeking hotel-like comforts outdoors.
–Multi-Generational Camping: More families are camping together, requiring different accommodation options. (KOA)
–Workcations & Extended Stays: Offer strong Wi-Fi, quiet zones, and long-term discounts.
Stat Check-In: With a 209% increase in searches using the ‘luxury’ filter on Pitchup.com this September compared to the same period last year, this surge in interest reflects how travelers are prioritizing well-being across all budget levels. (RVPro)
Pro Tip: Partner with local businesses (think kayak rentals or breweries) for exclusive discounts to make your guests’ chosen destination really feel like a good choice.
Prepare Sites & Amenities for High Traffic
The last thing you want is to have full occupancy with unprepared facilities. These may seem like no-brainers, but it’s always a good reminder to ensure:
–Water, electric, and sewer connections are tested and operational
–Restrooms, showers, and common areas are deep-cleaned and stocked
–Wi-Fi bandwidth is sufficient for remote workers and streaming families
–Outdoor seating, fire pits, and picnic areas are in top shape
Pro Tip: If you allow fire pits or grills, bundle firewood and s’mores kits for an easy upsell at check-in. Implementing upselling and add-on strategies can significantly boost revenue. More on that in a moment.
Hire & Train Seasonal Staff Early
If your campground sees a spike in guests during spring break, or you’re hoping for one, don’t wait to hire extra hands. Seasonal staff can help with:
–Check-ins and guest services
–Activity coordination (guided hikes, musical performances, or movie nights)
–Housekeeping and maintenance
Pro Tip: Consider a referral bonus for current employees who bring in new hires.
Helpful Resource: Outdoor Hospitality Staffing Solutions
Implement Strategic Upselling Opportunities
With travelers increasing their budgets, campgrounds can boost revenue through value-added services. Research indicates that cross-selling can increase sales by 20% and profits by 30%. (Campspot):
–Early check-in/late check-out: Offer for a small fee.
–On-site meal kits: Play up the novelty of being on vacation. Try a BBQ kit, breakfast bundles, or picnic packs.
–Activity passes: Fishing, boat rentals, mini-golf, or anything else local your guests may have specifically come to your area for.
Stat Check: Campers spend an average of $156 per day during trips, presenting opportunities for additional services. (Camper Champ)
Enhance Security & Guest Experience
A full campground means a higher need for security and organization:
–Ensure lighting is sufficient in high-traffic areas
–Implement clear check-in/check-out procedures to avoid bottlenecks
–Use a text-based guest communication system for real-time updates
Pro Tip: Have a quick-reference emergency plan for guests and staff in case of severe weather or incidents. Check out a story on storm safety preparedness here.
Spring break is a golden opportunity for campgrounds to kick-start the season with revenue boosts and happy guests. By preparing your facilities, staff, and marketing strategies ahead of time, you can ensure all your guests stay and leave happy spring breakers.
