The 2024 Industry Outlook Report is now available for OHI members. This year’s report, sponsored by Newbook, is an all-access pass to the state of the industry. This comprehensive report delves deep into the current state of parks across the United States, offering park owners and outdoor hospitality businesses invaluable insights to gain a competitive edge. From park profiles, camper demographics, key industry findings, and more, it will keep you ahead of the curve in 2024.
The report goes deep into the heart of parks, exploring amenities, camper habits, booking trends, and more.
The key takeaways? Our industry is well-positioned for growth and success in the coming year. Trends of longevity were revealed, with 73% of respondents reporting their parks have been in operation for at least 20 years, including 36% that have been in operation for at least 50 years. Parks are also continuing to make improvements, with 67% enhancing infrastructure and 52% upgrading existing amenities within the past year. Additionally, 56% plan to make infrastructure improvements in the next 12 months. As for trends of profitability, two thirds of owners/operators say they are expecting to see increased profit margins in 2024. And that’s just scratching the surface.Members can access this report for free through the link below.
For those eager to delve deeper into the report and gain insights from industry thought leaders, OHI’s Chief Strategy Officer, David Basler, along with special guest, Newbook’s Chief Growth Officer Blake Collins, took a deep dive tour of OHI’s latest research report in a January Campfire Session that can be accessed below.
Not yet a member but want the DL? You can purchase the report through the link above, or become a member and get access to this resource and a whole lot more.