Camping has changed dramatically in the last 10 years, going from being an enjoyable hobby for outdoor enthusiasts to becoming a significant part of the travel industry. Since 2014, KOA’s research has been closely monitoring this development, showcasing the market’s growth and diversification. Let’s explore three of the major shifts that have marked this evolution.
Diverse and Younger Demographics
The percentage of households that camp climbed by 23% and the percentage active campers increased by an astounding 68% between 2014 and 2023. This increase is indicative of a notable change in the campers’ demographic makeup. Nowadays, 39% of campers identify as non-White, and nearly half of all campers are under 35. The camping experience is now more dynamic and inclusive than ever thanks to the younger and more diverse camper base that offers fresh viewpoints and energy.
Rise of Glamping and Technology
The emergence of glamping and the incorporation of technology into the camping experience have been two of the most prominent developments in the past ten years in the camping industry. Glamping, or glamorous camping, is the blend of traditional camping’s rustic charm and contemporary comforts. The use of cabins and glamping sites has increased by 101% as a result of this trend. In addition, there has been a 96% increase in RV usage and a 56% increase in tent usage. Since it improves campers’ convenience, safety, and connectedness, technology integration has become an essential part of camping.
Expansion of Outdoor Hospitality
The concept of “outdoor hospitality” has grown to include a variety of accommodations, activities, and services. To meet the increasing demand for organized outdoor experiences, private campgrounds have emerged as the most popular choice for outdoor hospitality. In these settings, having staff on hand is crucial because many patrons—millennials in particular—value having staff members available for assistance and guidance. In the Outdoor Hospitality Industry, social connection and individualized treatment are crucial, as this emphasis on the human aspect makes clear.
Over 39 million new campers have hit the market since 2014, bringing the total to 4.4 million yearly. A large portion of the newer, more varied camper base opt to go glamping for the first time. It appears that parks that provide a wide range of services and amenities are becoming more popular, which will improve camping as a whole.
Over the past ten years, camping has not only gained popularity, it has evolved to redefine what it means to experience the outdoors. Camping is becoming a more vibrant and inclusive sector of the tourist industry thanks to the influx of varied demographics, the advent of glamping and technology, and the expansion of outdoor hospitality, among other factors. See the complete report here to learn more about KOA’s specific findings.
