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Strategic Event Planning and Organization

What’s one thing that can take a normal weekend to an extraordinary one for your customers? Themed events. Now hear us out, a normal day in the great outdoors is already a great way to spend your time. But adding an event to the day can not only elevate the experience for your customers but also drive revenue for your park.
If you’re looking to capitalize on the money-making potential of hosting events at your park, having an organized and well-managed calendar of events is the key to success. With the right strategies in place, your events calendar can put money in your pocket and long-lasting memories in your customer’s minds

So Where Do You Start?
The best way to begin is by clearly defining your goals and objectives for hosting events. Determine the types of events you want to offer and consider your target audience for each event. Is your customer base a tailgate-type crew? Or are kid-friendly options more your speed? Are the events going to be open to the public? Choose a calendar platform that is user-friendly and allows for easy customization. Include all relevant details such as event date, time, location, and registration information. Don’t forget to regularly update and maintain your calendar to ensure accuracy and keep potential and/or confirmed guests informed.

If You Build It, Will They Come? 
If you build it they might come, but you’ve got to tell them about it. Establishing a calendar and publishing it in an easy place to find is crucial to ensure people make space for you in their plans.
And then comes the marketing. As you know, promoting your events is essential for maximizing attendance and ultimately generating revenue. Post the schedule on your website and social media for starters. Then share it with existing customers through an email so they can plan accordingly for their weekends. Post event flyers in community spaces and share engaging digital graphics to spread the word. Collaborate or partner with local businesses to expand your event’s reach. By effectively promoting your money-making events, you’ll increase your chances of driving attendance and in return, your profits.

Show Me The Money
There are plenty of ways to build revenue from events, and the simplest is ticket sales. Open the event to the public and sell tickets, and offer a discount of free tickets to those staying at your park. If you’re planning on hosting multiple events, sell a season pass that gets entrance into every event. Event types like arts and craft fairs or brew festivals offer an opportunity to sell booth space to local partners. Another way to generate revenue from events is by partnering with sponsors. Offer branding opportunities, such as logo placement, sponsorship mentions, or promotional materials. Additionally, offering merchandise or food and beverage sales at your events can also boost revenue.

Need a Hand? Software Can Help
There are many software options available that can help streamline your event planning and management process. From event registration platforms to event marketing tools, these resources can help you stay organized, track attendee information, and promote your events more effectively. Some popular event management tools include Eventbrite, Cvent, and Eventzilla. Most of these are free are low cost, but the service they offer in organizing your events is priceless.

A well-managed events calendar holds tremendous profit-generating power. By organizing and planning your events strategically, you can capitalize on the money-making potential of hosting various activities at your park. The benefits of an events calendar extend beyond financial gains, as it ensures everyone involved, from staff to guests, creates a seamless and enjoyable experience for all involved.


Looking for ideas on event themes? Check out these must-haves for your calendar.